Is this actually free?

Yes. No card details and no sign-up to use it. We ask for your name, email and agency once you want the full channel breakdown, so we know who we're talking to if you book a call.

Why annual not monthly?

With a sales cycle running to around 20 weeks, a single month's spend and a single month's result rarely have anything to do with each other. Every figure in this tool is calculated annually, with a monthly figure shown only for budgeting reference.

What if I don't know my exact channel spend?

Use your best estimate. The categorisation check in section three of the calculator is built specifically to catch the two most common errors: costs miscoded to cost of sale, and portal fees counted as marketing when they shouldn't be

Does this replace a full audit?

No. It gives you a strong starting number and a clear picture of where your gaps are. A Marketing Audit and Health Check goes further: line by line through your actual accounts, contracts and channel performance.

HOUSE OF MARQUE · FREE TOOL

How much should your agency actually be spending on marketing?

Most agents guess. This works it out from your own numbers: your turnover target, your channels, and where the gaps are costing you growth.

Takes four minutes. No pricing, no sign-up to start.

WHY MOST MARKETING BUDGETS ARE WRONG

Three mistakes we see in every conversation with an independent agent

01

02

03

Thinking in months

Rightmove isn't marketing

One channel doing all the work

Sales cycles run to around 20 weeks. A single month tells you almost nothing about what is working.

Portal fees are the cost of trading, not the cost of being found. Counting them as marketing spend flatters a number that isn't real.

Paid advertising with nothing underneath it gets more expensive every year. Growth needs brand, content and nurture carrying weight too.

Three steps to your number

1

2

3

Tell us your target

Show us your spend

Get your number

Your turnover goal, average fees, and what's already secured.

What you actually invest across every channel, including zero.

Your target investment breakdown, and exactly where to act first.

Start now

Built by people who've run this budget, not just modelled it

Adam Graver

A decade in estate agency marketing, including running marketing for one of the UK's largest property franchise networks. This calculator's benchmarks come from what actually works across SEO, paid search, email, CRM and local search, not theory.

Lucy Collinge

Started on the front line in estate agency sales before moving into marketing for new homes. Built a retained marketing service from a standing start to six-figure turnover in its first year, working across 170 agents.

Questions before you start

Ready to see where your budget should really be going?

Run your numbers above, or skip straight to a full Marketing Audit and Health Check and we'll do the line-by-line work for you.

Book your Marketing Audit and Health Check

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