BEFORE YOU SPEND ANOTHER PENNY ON MARKETING.
Would you choose yourself?
Go and find your business the way a customer would. Search for it. Look at what comes up. Read what it says. Look at how it presents itself. Then ask honestly: would you pick up the phone?
Most people answer no. Not because their business is not good enough. Because the version of their business that exists online does not reflect the business they actually run.
The Marketing Audit and Health Check closes that gap. An honest, detailed assessment of your entire marketing mix: what is working, what is not, what is costing you money, and what to do first. It is the starting point for every new House of Marque client and available as a standalone piece of work for any property business that wants a clear picture before committing to anything.
THE CASE FOR STARTING HERE
Why does a marketing audit cost £495?
Because most property businesses are spending ten to twenty times that amount every month on marketing they have never properly reviewed. The audit pays for itself the first time it identifies something you can stop, redirect, or improve.
Here is what we consistently find when we audit property businesses for the first time:
- Portal spend that is not generating proportionate enquiries, with no data to justify the package tier being paid for.
- Social media activity that is producing content but no conversations, often from a supplier who is measuring posts published rather than business generated.
- A website that ranks for nothing useful, is not optimised for the questions buyers and sellers actually ask, and would not survive an honest would you choose yourself test.
- An email database that exists but is not being used systematically, representing thousands of pounds of untapped relationship value.
- Technology subscriptions that are either duplicating each other or sitting unused, bought on the strength of a sales conversation rather than a genuine business need.
- No visibility in AI-generated search results, which are now the first place a growing proportion of buyers and decision-makers look when researching providers.
Finding one of these things pays for the audit. Finding three of them, which we almost always do, means the audit has more than covered its cost before we have written a single recommendation.
The audit is not a report that lives in a folder. It is a plan you can act on the same week you receive it.
ONLINE VISIBILITY AND SEARCH
How your business appears across Google Search, Google Business Profile, and AI-generated answers from tools like ChatGPT and Perplexity. Whether you are findable at the moment a potential client starts looking, before they have decided they are ready.
YOUR WEBSITE
Whether your website reflects the business you actually run. Whether it ranks for relevant terms. Whether the copy would make a customer pick up the phone. Whether the technical structure is helping or quietly undermining your search visibility.
SOCIAL MEDIA PRESENCE
What you are publishing, how often, whether it is building any measurable relationship with your audience, and whether the effort being invested is proportionate to the results being generated.
EMAIL AND DATABASE
Whether you have an email database, whether it is being used, how it is segmented, and what a properly structured email programme could do for your existing client relationships.
MARKETING SPEND
Every pound you are currently spending on marketing: portal packages, print, digital advertising, supplier contracts, software subscriptions. What is earning its keep, what is not, and where the same money would work harder.
What does the Marketing Audit and Health Check actually cover?
A COMPLETE PICTURE, NOT A SINGLE CHANNEL
AI AND GENERATIVE SEARCH VISIBILITY
Whether your business appears in AI-generated answers. Tools like ChatGPT, Perplexity, and Google AI Overviews are now used by a growing proportion of decision-makers as a first-discovery mechanism. Most property businesses are invisible here. Being early is a genuine competitive advantage.
ANSWER ENGINE OPTIMISATION
Whether your website is structured to appear in Google featured snippets and direct answer boxes. These capture attention before any organic result is seen and are increasingly important as search behaviour changes.
COMPETITOR POSITIONING
How your business appears relative to your closest competitors in the places your clients look first. Where the gaps are, where you are ahead, and where the most immediate opportunities to close the gap sit.
TECHNOLOGY AND TOOLS
Whether the platforms and tools you are using are the right ones for your business at its current stage. Whether you are getting the most from what you already have before adding anything new.
COMPLIANCE AND REGULATORY ALIGNMENT
Whether your marketing is aligned with current UK regulatory requirements relevant to your sector: Material Information, ASA advertising standards, GDPR and PECR, FCA guidelines, SRA obligations, and sector-specific rules.
THE VISIBILITY LAYER MOST AUDITS MISS ENTIRELY
Why does the audit cover AI search visibility when most audits do not?
Because most audits were built for a search landscape that is changing faster than the audit templates have kept up with.
Search behaviour in the UK property market has shifted significantly in the past eighteen months. A growing proportion of buyers, vendors, landlords, and decision-makers now begin their research not with a Google search but with a question to an AI tool. ChatGPT. Perplexity. Google AI Overviews. They ask who the best estate agent in their area is, which mortgage broker to use, what questions to ask a conveyancer. The AI tool generates an answer. The businesses that appear in those answers get the enquiry. The businesses that do not are invisible at the most important moment.
Generative Engine Optimisation, or GEO, is the practice of structuring your online content so that AI tools can find, read, and cite it in the answers they generate. It is not the same as traditional search optimisation. It requires a different approach to content structure, to the questions you answer, and to the way your business is represented across the web.
GEO — Generative Engine Optimisation
Structuring your content so AI tools like ChatGPT and Perplexity can find and cite your business in the answers they generate to user questions.
AEO — Answer Engine Optimisation
Structuring your website to appear in Google featured snippets and direct answer boxes, capturing attention before any organic search result is clicked.
Answer Engine Optimisation, or AEO, addresses the same shift in Google's own search results, where featured snippets and direct answer boxes now capture significant click share before any organic result is seen.
The House of Marque Marketing Audit assesses your current GEO and AEO position, identifies the gaps, and tells you what to do first to build visibility in the places your competitors have not yet thought to look. Most property businesses are starting from zero on this. Being early is a genuine competitive advantage.
THREE THINGS YOU LEAVE WITH
What does the audit produce?
Most audits produce a document. The document lives in a folder. Nothing changes. The House of Marque Marketing Audit and Health Check produces three things you can act on immediately.
An honest picture of where you stand.
A plain English assessment of your entire current marketing. What is working, what is not, what the outside world's perception of your business actually is. Not filtered through politeness. Genuinely honest.
A prioritised action list.
Not everything at once. The three to five things that will make the biggest difference first, in the order you should tackle them, based on your business, your budget, and your starting point. You will know exactly where to focus before you leave the call.
A clear view of where your next pound should go.
Whether that means redirecting existing spend, stopping something entirely, or starting something new. You leave the audit knowing exactly what to do with your marketing budget, and why.
Every new House of Marque retainer client starts with the audit. It is also available as a standalone piece of work. If you go on to start a retainer within 90 days, the audit cost is credited against your first month.
RIGHT FOR YOU IF
Is the audit right for your business?
You are spending on marketing but cannot see where it is going.
You have suppliers, you have spend, you have activity. But you cannot draw a clear line from any of it to new business. The audit tells you what is earning its keep.
You want to start marketing properly and need to know where you are first.
You know you need to do more but you have no clear picture of what you already have. The audit gives you that picture before you commit to anything new.
You are considering a House of Marque retainer and want the full picture first.
Every retainer starts here. It is also available as a standalone piece of work if you are not yet ready for a retained relationship. Open to estate agents, mortgage brokers, conveyancers, new homes developers, and PropTech businesses.
Ready to find out where you actually stand?
No spam. No automated phone system. Just us.
Find out how we work with estate agents
Find out how we work with mortgage brokers