Estate Agency Marketing Retainers

It depends on how much of the work sits with us. Retainers are priced by scope and by the size of your business, and we do not publish rates because a number quoted before understanding your position helps nobody. The Marketing Audit and Health Check is £495 plus VAT and is where every retainer starts.

Some things move within weeks: a properly completed Google Business Profile, a working review process, fixing a website that loads too slowly. Building genuine visibility and authority takes three to six months of consistent activity. Anyone quoting faster is describing an exception, not a plan.

Retainers run on a six-month minimum, then rolling monthly. The six months exists because almost nothing in marketing shows a fair result inside three, not because we want to trap anybody. The Marketing Audit is a standalone piece of work with no commitment attached.

Three things. We work with one agency per postcode sector, so we are never also working for your competitor. We have both worked inside this industry rather than arriving at it as a client sector. And we do the work with you rather than handing over a strategy and invoicing monthly.

Yes, and often the first thing we do is work out whether you need all of them. Where a piece of work calls for a specialist we will bring one in and manage them, so you keep one point of contact rather than briefing three companies.

Yes. Lettings is where an agency’s recurring revenue sits and it is usually the more neglected side of the marketing. Landlord acquisition, portfolio growth and retention need a different approach from sales and we treat them separately.

Yes, and single-office agencies often see the clearest return, because the geography is tight enough that genuine local visibility is achievable. A national brand cannot be more local than you. What they can be is more consistent, and that is the gap worth closing.

By being visible before the vendor reaches a portal. Most sellers research an agent before they list, through search, reviews and recommendation. Local search visibility, a review process that actually runs, and content that demonstrates local knowledge all generate valuation requests that arrive directly rather than through a paid channel.

Some of both. Anything that depends on local knowledge, personality and being there, social presence, photography, local relationships, works better in-house. Anything technical or easy to abandon when you get busy, search visibility, email programmes, website performance, benefits from someone whose job it is. The failure mode is not choosing wrong, it is starting and stopping.

Almost always the Google Business Profile, because it is free, it takes an afternoon, and it feeds Maps, local results and AI answers at once. After that, a review process that runs every week rather than in bursts. Both are covered step by step in our local search resource.

Yes, though the approach differs. Without a high street presence the visibility job is harder and the trust job is bigger, so more weight goes on content, reviews and proof.

Yes, and the honest answer is usually that a rebrand is not the problem. Agencies often reach for one when the real issue is that nobody can find them. We will tell you if that is what we think, before you spend the money.