WHO WE ARE
Not observers. Insiders.
House of Marque was built by two people who have only ever worked inside the property industry. That changes everything about how we work with you.
CO-FOUNDER
Adam Graver
Adam has spent a decade running marketing for property businesses, most of it inside national network environments, finishing as Head of Marketing for one of the largest property groups in the country. He has built and run marketing across multiple brands, hundreds of offices and budgets that independent businesses are quietly competing against every day.
He speaks at industry conferences and training days on visibility, lead generation and where the sector is going next. He works across search and AI visibility, paid campaigns, email and the legislation that governs what property businesses are allowed to say: the Renters’ Rights Act, Material Information, anti-money laundering obligations, advertising standards and leasehold reform.
What that means for you: the tactics a national group uses to take share in your town are not a mystery to us. They are a playbook we helped write.
CO-FOUNDER
Lucy Collinge
Lucy did not start in marketing. She started in estate agency.
Six years on the front line from 2015, across multiple brands. Valuations, listings, viewings, negotiations, and the Friday afternoon call to a vendor who wants to know why their house has not sold.
She moved into senior marketing roles across new homes and residential property, leading strategy for corporate agency groups. She moved into senior marketing roles across new homes and residential property, leading strategy for agency groups, before building a retained marketing service from launch.
What it means for you: your marketing is built by someone who has sat in your seat, taken the calls you take, and knows what actually wins an instruction.
Between us we have worked inside property businesses, sold houses, built marketing operations from nothing, and sat in the room where the decisions are made. We know what the sector looks like from the inside and we know what it costs to get the marketing wrong.
Most suppliers come to this sector from the outside. They learn the language and they do a decent job. But there is a difference between understanding a sector and having lived in it. That difference shows up in the work.
House of Marque exists because property businesses deserve a marketing partner who already knows the territory. You should not have to spend the first six months of a relationship explaining your world to someone who has never been in it.
We have been on the inside. That is why we built this.
What working with us actually looks like
It starts with an honest assessment
Every client begins with a Marketing Audit and Health Check. We look at everything you are doing, everything you are spending, and how you appear to someone deciding whether to call you. Then we tell you what we found, including the parts you will not enjoy hearing.
Then one of two things happens
If you already have someone doing your marketing, you join the Marque Club and we drive the strategy through your own team. Your marketing stays in-house and you get all of the value without ever outsourcing anything. If nobody is doing it, we take it on. Five services a month, chosen by what the audit says will actually move the number.
We are in the group chat, not on the end of a ticket
We set up a group WhatsApp with your business. Not an inbox, not a portal, not a ticket queue. Fast answers, quick decisions, and the ideas that only happen when somebody is actually in the conversation.
We execute deliverables. We are not deliverables-led
There is a difference and it is the difference between a supplier and a partner. We would rather be in the conversation about whether to open a second office than send you a report about last month’s impressions.
We do not work with anyone you compete with
One retained client per patch, one Marque Club member per patch. There is no version of this where we benefit from doing an average job.