YOUR PARTNER FOR GROWTH
Marketing for estate agents
House of Marque is a marketing partner for estate agents across the UK. We build the strategy, the content and the plan, then either support you in running it or run it for you. We work with one agency per postcode sector, so we never work for your competitor.
The problem is not your service. It is who can see it.
You win business when you are in front of the right person. Your clients recommend you. Your valuations convert when you get through the door.
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The problem is what happens before that. A vendor deciding who to invite round has already searched, already looked at what came back, and already formed a view. That happens without you, and by the time your name comes up they have usually decided who they trust.
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There are around 26,374 estate agency businesses trading in the UK and the number is forecast to grow by roughly 4% again this year. More of them are competing for the same vendors in the same postcodes every year, and the one who gets the call is rarely the best agent. It is the one the vendor had already heard of.
Your best-marketed competitors are not better agents. They have budgets, teams and brand recognition working for them before any individual lifts a finger. What you have is the ability to be genuinely local, genuinely personal and genuinely better than a network branch. Almost nobody can see it.
Most agents know this. What they do not have is the time to fix it, or a supplier who understands the difference between an instruction and a lead.
What we actually do
We are not a channel supplier. We do not sell you social media and hope it works.
We find out where you actually stand
We build the plan around your patch
Every relationship starts with a Marketing Audit and Health Check. Your visibility, your website, your social presence, your database, your spend, your AI search position and your compliance exposure. Then we tell you what we found, including the parts you will not enjoy.
Not a template with your logo on it. Your competitors, your postcodes, your stock profile, your fee position. What to do, in what order, and what to stop doing.
We do it with you, or we do it for you
We stay in it
You are never handed a document and left to work it out. There is no account management layer, no ticket queue and no 48-hour response window. You pick up the phone and one of the two founders answers.
That is your choice and it can change as you grow. Some agents want a plan and a monthly call. Some want us running the activity. Most sit somewhere between the two, and we will tell you honestly which we think fits rather than default to the most expensive option.
Which of the two fits your agency
The Marque Club
A retainer
You have
Someone doing some marketing already. You, a negotiator, an office manager
Nobody doing it, or you when you remember
The problem
It is inconsistent and it does not join up across channels
It is not happening, and Rightmove is doing your lead generation
What we do
Unlimited one-to-ones with Adam or Lucy. Strategy, roadmap and plan
We deliver it. Five services a month
Who executes
Your team, with a director alongside them
We do
The result
Your marketing stays in-house. All of the value without outsourcing anything
Marketing happens without you having to make it happen
Add-ons
Any single service, when you want it
Any additional service
Not sure which you are? Most agents are not before the audit. That is what it is for.
What that covers
Being found when someone starts looking
Being recommended by AI
Google Business Profile signals alone account for roughly a third of local map pack ranking weight, and most agencies have never finished theirs. Local search, your profile, your area pages and the reviews that decide who gets picked.
Around half of Google searches now return an AI Overview, and ChatGPT, Gemini and Perplexity sit in front of a growing share of vendors before any search happens. Almost no agency appears. The ones that fix it first will hold that ground for years.
Turning your database into instructions
Content that works while you sleep
Past clients, lapsed valuations, landlords who enquired once. Most agencies sit on thousands of pounds of relationship value with no systematic contact.
Local market knowledge nobody else can write and sounds like you, published consistently, whether or not you are busy that week.
A website that survives the test
Marketing spend that earns its keep
Would a vendor who landed on it pick up the phone. Most would not, and the reasons are fixable.
Portal packages, suppliers, subscriptions. What is working, what is not, and where the same money works harder.
One agency per postcode sector
Every other marketing supplier in this sector will work for you and for the agency three streets away. We will not.
We take one client per postcode sector. Once your area is taken, we will not work with a competitor targeting the same vendors and landlords. That is why our advice can be genuinely straight: we have no reason to hedge and no other client in your town to protect.
Where we have worked with national networks, that work sits at group level rather than for a branch competing in your area.
Ask us about your postcode and we will tell you honestly whether it is open.
What does marketing for an estate agent cost?
Two questions sit inside this one, and mixing them up is why most agents cannot answer it.
What you should be investing.
Your total marketing budget, across everything, portals excluded, because portal fees are the cost of trading rather than the cost of being found. Counting them flatters a number that is not real. Our marketing spend calculator works out a starting figure from your own numbers in about four minutes.
What we charge.
The Marketing Audit and Health Check is £495 plus VAT, credited in full against your first month if you go on to work with us within 90 days. Beyond that it depends which of the two routes fits. Marque Club membership is a single monthly figure with unlimited director access. A retainer is priced per branch and includes five services a month.
We do not publish either rate. A number quoted before we understand your position is either too high, which loses you, or too low, which means we cannot do the work properly. You will have a real figure by the end of the first call.
What moves it: how many branches and areas you cover, how much needs correcting before anything can be built, whether sales or lettings or both, and how much of the delivery sits with us.
