How we work with estate and letting agents.
Every relationship with House of Marque starts the same way. A discovery call, a full audit of everything you are already doing, and a clear plan built entirely around your agency and your market. No generic templates. No proposals sent before we know your business.
One conversation. Then we get to work.
Every relationship with House of Marque begins the same way, a discovery call. Not a sales pitch. A genuine conversation about your agency, your market, your competitors and where the pressure is. We listen more than we talk.
By the end of it, we know enough to tell you honestly whether we can help, what that looks like, and what the first ninety days would involve. If there is already an agent in your postcode sector, we will tell you that too.
What we want to hear on the call
Your market — the area, the competitors, the type of instructions you are winning and the ones you are losing. What you have tried before and what happened.
Where you want to be in two years and what is standing between you and that.
What happens next
We come back to you with a clear view of which route makes sense for where your business is now — and what the first ninety days would look like.
No obligation to proceed. No follow-up pressure if the timing is not right.
We look at everything you are already spending.
Before we add anything, we go through what is already in place. Your Rightmove package. Your print spend. Your portal upgrades. Your social media activity. Previous agency or supplier contracts.
Nobody else in your supplier mix will do this. They all have a vested interest in their own slice. We do not. We will tell you clearly and honestly what is working, what is not, and where your next pound will do the most good — even if the answer is to spend less somewhere.
Portal spend
Rightmove, Zoopla, OnTheMarket — are you on the right package for your instruction volume, or paying for reach you are not converting?
Print and direct mail
What is going out, what areas are being hit, and is there any way to know whether it is generating instructions or just generating invoices?
Digital and social
What platforms you are active on, what the output looks like, whether it is building a brand or just filling a calendar.
Supplier relationships
Every contract you are in, what it was supposed to deliver, and whether you are getting value or running on inertia.
Built around where your business is now.
We work with agents from very different starting points. What we focus on first depends entirely on where they are and what they need. There is no one-size approach — the way we work is shaped around your agency, your market and your ambitions.
ESTABLISH
Your team has the hands. We give them the direction.
You have someone handling your marketing — a part-time hire, a negotiator who has grown into the role, or a dedicated person. They work hard but they are operating without a strategic framework. They are posting because it is Tuesday, not because it is part of a plan. We build the plans, the content and the briefs — ready to execute, with nothing left to interpretation.
GROW
We take it off your plate entirely.
Marketing sits alongside everything else you are running. You know it matters, you know you should be doing more of it, and most of your time goes on putting out fires instead. The social calendar did not get done last week. The email newsletter has not gone out in two months. This is not a discipline problem, it is a resource problem. We produce everything, manage everything and report on everything. You answer the enquiries. We handle the rest.
ADVANCE
Every channel running. Every pound working harder.
Your brand is established, your reputation is solid and you are getting instructions — but you know there is more market share to take. You have tried social and you are getting engagement but not leads. You have heard about search visibility but nobody has explained what it actually does for an estate agent. You have a marketing budget and you want it to work harder. We manage every channel, optimise every campaign and actively push your visibility in the places buyers and sellers are looking before they even visit a portal.
DOMINATE
Making the competition irrelevant.
You are not thinking about competing. You are thinking about making the competition irrelevant. You want to be the first name that comes up — not just on Google, but on the AI tools that an increasing number of buyers and sellers are using to find an agent before they have even typed a search query. Buyers and sellers are making decisions earlier in the process than ever before. The agents building their visibility for those searches right now are the ones who will own their market in two years. Most of their competitors have not started yet.
Postcode exclusivity is not a feature. It is the whole philosophy.
Before we take you on, we check one thing — whether we already work with an agent in your postcode sector. If we do, we cannot work with you. Not because of a policy, but because of what we stand for.
Every piece of content we produce, every strategy we build, is designed to make you the agent everyone else is chasing. That only works if we are entirely in your corner.
You will never find out we are working with the agency two streets away. The one that keeps undercutting your fees is not getting our strategy, our content or our campaigns.
01
You get in touch
Fill in the discovery call form and tell us a little about your agency and your biggest challenge right now. We respond within one working day to arrange a time.
Response within 1 working day
04
We audit your full marketing mix
The first thing we do with every client is go through everything they are already spending — portals, print, digital, supplier contracts. We tell you what is earning its keep and what is quietly costing you money without a return.
Week One
What actually happens next.
Most agents who come to us have experienced the same thing before — a supplier who needed weeks of briefing before anything happened, then delivered something generic. Here is exactly what working with House of Marque looks like from the moment you get in touch.
02
We check postcode availability
Before the call, we confirm whether we have capacity in your area. If we already work with an agent in your postcode sector, we will let you know straight away rather than wasting your time.
Confirmed before we meet
05
Your first quarter begins
Based on the audit, we build your plan and get to work. Everything is tailored to your agency, your postcode and your ambitions — not adapted from a template built for someone else.
Quarter One
03
Discovery call — 45 minutes
We talk about your agency, your market, your competitors and where the pressure is. No slides, no pitch. By the end of it we know enough to give you a straight view of what we think and which route makes sense.
45 Minutes
Quarterly. Rolling. No lock-in.
All House of Marque engagements run on a quarterly basis. No annual contracts. No minimum terms beyond the first quarter. Good marketing compounds over time — you will not see the full picture in a month — but we have no interest in clients who stay out of inertia. Every quarter, the value should be obvious.
Phase 01
Audit, build and launch
Full marketing mix audit. Strategy built around your agency. Everything in place and running by the end of the quarter.
Phase 02
Optimise and compound
What is working gets doubled down on. What is not gets cut or replaced. The plan gets sharper as we understand your market better.
Phase 03
Growing market presence
Compounding visibility, a warmer database, stronger brand recognition — and a clear picture of what every pound of marketing spend is actually doing.
Frequently asked questions
Some agents want a thinking partner, not just a marketing team.
The Marque Club is for independent agents who want someone to look at the whole business — not just the campaigns. Unlimited 1-2-1 calls, in-person events, full supplier audits and a peer group of agents who are as serious about growth as you are. It sits completely separately from the marketing packages — you do not need to be a client to join.
Ready to find out if your area is available?
One conversation is all it takes. Tell us about your agency and we will be straight with you about whether we can help.