FOR ESTATE AGENTS AND LETTING AGENTS ACROSS THE UK
Great at what you do.
Ready for your marketing to reflect it.
You know your market. You deliver a service your clients recommend. You win business when you are in front of the right person. The challenge is getting in front of enough of the right people, consistently, before they have already made up their mind.
House of Marque is the marketing partner for estate agents who want their marketing to work as hard as they do. We tell you what to do. Then we do it with you.
No spam. No automated phone system. Just us.
WHAT WE HEAR MOST FROM ESTATE AGENTS
Why is consistent marketing so hard to get right when you are running a business at the same time?
It is not a question of effort or intention. Most agents know exactly what good marketing looks like. The challenge is doing it consistently alongside everything else that running an estate agency demands. Viewings, valuations, negotiations, compliance, staff, clients. Marketing is the thing that falls off the desk when you are busy, which is precisely when staying visible matters most.
The consistency problem.
Most agents only market when they need leads. When it is quiet, they post. When they are busy, they stop. But your next client does not start their research on your schedule. They start when they are ready. If you are not always there, you are only sometimes there. And sometimes is not enough.
The knowing-where-to-spend problem.
Portal fees, print, digital, social, email. Every supplier has a reason why their channel is the one you should invest in. Nobody is sitting alongside you with no vested interest, looking at everything together and telling you honestly where the same budget would work harder.
The time and resource problem.
You know what needs doing. You may even have someone handling your marketing. The challenge is doing it strategically and consistently, with a clear plan behind it, rather than posting because it is Tuesday and something needs to go out.
"The problem is never your marketing. It is the consistency of it."
NOT OBSERVERS. INSIDERS.
What we bring to estate agency marketing.
Estate agency is not like other industries. The compliance landscape changes constantly. The relationship between agents, portals, solicitors, and clients involves dynamics that take years to understand properly. The language that lands with a vendor is not the language that lands with a landlord. What works in a city centre market does not work in a rural one.
Led by people who have worked at the top of UK property marketing and who have sold houses. Not observers. Practitioners.
House of Marque is led by people who have worked at the highest levels of UK property marketing and who have sold homes. We understand the sector from the inside. That means every piece of work we produce, every recommendation we make, and every strategy we build reflects the reality of running an estate agency, not a generic marketing template adapted to fit.
Whether you are a single-office independent, a multi-branch group, or part of a franchise network looking for stronger local marketing than head office provides, we bring the same depth of sector knowledge and the same commitment to making your marketing work as hard as you do.
We work with estate agents at every stage of growth.
WHO WE WORK WITH
There is no single type of agent we work with. What our clients share is an ambition to grow, a belief that their marketing should reflect the quality of their service, and a willingness to think strategically rather than just reactively. The package and the approach differ. The commitment is the same.
Single and multi-office agents who want their marketing to work properly.
You know what good looks like. You want a clear plan, consistent execution, and someone who understands your sector well enough to tell you honestly where to focus. You are typically on our Establish or Grow package.
Growing businesses that want every channel working together.
You have outgrown doing it yourself but you want more than someone who just posts content and sends a report. You want strategy, joined-up execution, and a clear line between what you spend on marketing and what it generates. You are typically on Grow or Advance.
Ambitious principals who want a genuine strategic partner.
You think about your business at a strategic level. Pricing, positioning, growth decisions, technology, local competitive dynamics. You want someone who understands all of it and can contribute to the thinking, not just the output. You are typically on Advance or Dominate.
We work with independent agents, multi-branch groups, and agents within franchise networks who want stronger local marketing. One client per postcode sector across all tiers. We confirm availability on our first call.
THE IDEA THAT CHANGES HOW YOU WIN INSTRUCTIONS
Why are some estate agents winning instructions before the phone ever rings?
The businesses that win in a tough market are not always the best agents. They are the ones vendors already know and trust before the conversation starts.
The average vendor makes contact with between two and four agents before choosing who to instruct. They do not arrive at that shortlist randomly. They have been watching. Social media, Google, reviews, the board outside that house on their street, the email that landed six months ago. By the time they pick up the phone, the decision is usually already made.
"Being visible at that moment, consistently, in the right places, is not about being the loudest. It is about being the most familiar. The agent they feel they already know."
That is what always-on marketing builds. Not a campaign. Not a spike of activity. A presence that compounds over time and delivers instructions from people who have chosen you before you have even spoken.
House of Marque builds that presence for estate agents across the UK. We tell you what to do. Then we do it with you, consistently, for as long as you need us.
WHAT CHANGES WHEN THE MARKETING IS RIGHT
What estate agents see when they get their marketing working properly.
We do not promise specific results. Every market is different, every business starts from a different place, and anyone who guarantees you a number before understanding your situation is either guessing or selling. What we can tell you is what changes when an estate agent gets their marketing working properly and consistently.
More valuations from warm leads.
Vendors who have been watching you for months before they are ready to move. They call you first because you are already the familiar name.
Better fee retention.
Agents who present well online and are consistently visible hold their fee more easily. The client has already decided they want you before the conversation about cost.
Higher quality enquiries.
Marketing that speaks to the right audience attracts the right clients. Less time on enquiries that go nowhere, more time on relationships that convert.
Stronger local brand recognition.
The agent whose name comes up when locals talk about moving. That takes time and consistency to build. Once it is built, it compounds.
Reduced portal dependency.
When your own marketing is generating direct enquiries, you negotiate from a stronger position with the portals. You are not reliant on them for every lead.
A marketing presence that works when you are busy.
The problem with doing marketing yourself is that it stops when you are busy. A properly structured always-on presence keeps working whether you have time for it that week or not.
"The agents who win in a tough market are not always the best agents. They are the ones whose clients already decided before the phone ever rang."
WHERE DO YOU START? THAT DEPENDS ON WHERE YOU ARE.
We meet you at the floor you are standing on.
Some agents come to us needing someone to get their social media and email working consistently. Some want a partner who helps them assess whether to open a new office, which portal package to keep, and how to position against a franchise moving into their patch. Most start somewhere in between and grow from there.
FLOOR 3
Own your market.
Compliance, technology, competitive intelligence, and fractional CMO-level input on the big decisions. Postcode exclusivity. For the agent who wants a genuine partner at the table, not just someone delivering assets.
FLOOR 2
Take market share.
Every channel working together: search visibility, social, content, email, paid, and reporting that tells you what is actually driving instructions. Built to grow, not just to maintain. Postcode exclusivity.
FLOOR 1
Get the basics right.
Your social media, your emails, your content. Done properly and consistently, without you having to think about it every week.
FOUNDATION
Find out what is actually going on.
The Marketing Audit and Health Check. An honest assessment of your entire marketing mix before you spend anything new. Every new client starts here. £495 plus VAT.
Not sure which floor is right for your business right now? The Marketing Audit and Health Check tells you exactly where you are and what to do first. Every new client starts here.
No spam. No automated phone system. Just us.
Start wherever makes sense for where you are right now.
THREE WAYS TO START
There is no wrong entry point. Some agents book a discovery call and sign within the week. Some start with the audit and take time to decide. Some join the Marque Club while they weigh up a retainer. The right starting point is the one that fits your business today.
Book a free discovery call
Thirty minutes. No agenda. We listen to where you are, what you have tried, and where you want to get to. Then we tell you honestly whether we are the right fit and what working together would look like.
Start with a Marketing Audit
£495 plus VAT. An honest, detailed assessment of your current marketing: what is working, what is not, and what to do first. Every new retainer client completes one. Also available as a standalone piece of work.
Join the Marque Club
A private members' club for ambitious property professionals. Unlimited director access, funded events, compliance guidance, and a 25% discount on any retainer. 25 founding places.
RELATED READING FROM MARQUE INSIGHT
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No spam. No automated phone system. Just us.
Frequently asked questions
Some agents want a thinking partner, not just a marketing team.
The Marque Club is for independent agents who want someone to look at the whole business — not just the campaigns. Unlimited 1-2-1 calls, in-person events, full supplier audits and a peer group of agents who are as serious about growth as you are. It sits completely separately from the marketing packages — you do not need to be a client to join.
Ready to find out if your area is available?
One conversation is all it takes. Tell us about your agency and we will be straight with you about whether we can help.