FOR ESTATE AGENTS, MORTGAGE BROKERS, CONVEYANCERS, DEVELOPERS AND PROPTECH BUSINESSES.
Great at what you do.
Ready to grow.
Finally, someone to make it happen.
You have built something worth growing. The problem is not your business. It is finding the right support to help it reach the people who need it, consistently, in the right places, before your competitors get there first.
House of Marque is the marketing partner for ambitious independent property businesses across the UK. We tell you what to do. Then we do it with you.
No spam. No automated phone system. Just us.
WHY MOST MARKETING SUPPORT FAILS PROPERTY BUSINESSES.
You are not the problem.
Your marketing is.
Independent property businesses across the UK are run by people who are genuinely good at what they do. They win business when they are in front of the right person. They deliver a service their clients recommend. The problem is rarely capability.
The problem is visibility. Consistency. Knowing where to spend, what to stop doing, and how to stay in front of the right people even when you are too busy to think about it.
If any of these sound familiar, you are in the right place. We help bridge the gap between where you are and where your legacy should be.
You only market when you need leads
When it is quiet you post. When you are busy you stop. But your next client does not start their research on your schedule. They start when they are ready. If you are not always there you are only sometimes there. And sometimes is not enough.
You have spent money on things that DIDN't work
A website that never ranked. A social media package that produced content but no conversations. A supplier who did not understand your sector. You are not the first. You will not be the last.
You know what good looks like. You just cannot get there alone
You see what your best-marketed competitors are doing. You know there is a gap between the business you run and the business the world sees. Closing that gap is exactly what we do.
THE QUESTION WORTH ASKING BEFORE YOU SPEND ANOTHER PENNY.
Would you choose yourself?
Go and find your business the way a customer would. Search for it. Look at what comes up. Read what it says. Look at how it presents itself. Then ask honestly: would you pick up the phone?
Most people answer no. Not because their business is not good enough. Because the version of their business that exists online does not reflect the business they actually run.
The Marketing Audit and Health Check is an honest, detailed assessment of where you are, what is working, what is not, and what to do first. It is the clarity you need before the next investment.
Every new retainer client starts here. Also available as a standalone piece of work.
THE THINGS THAT KEEP PROPERTY BUSINESS OWNERS AWAKE.
Do these keep you up at night?
If they do, you are not alone. And you are in the right place.
You are not getting in front of enough of the right people
The customers you want have already formed a view before they contact anyone. If you are not visible at the moment they start looking, you are not in the conversation.
You have spent money on marketing and have nothing to show for it
A website that never ranked. A social media package that produced content but no conversations. A supplier who did not understand your sector. You are not the first.
You know you should be doing more but you never have the time
Running a business is your job. Marketing is the thing that falls off the desk when you are busy, which is exactly when you need it most.
You struggle to justify your value when someone pushes back on cost
The businesses that win on value have built the case before the conversation starts. Everything a potential client has seen from you before they make contact should already be doing that work.
You have bought into tools or technology that never delivered
A CRM nobody uses. A platform that sounded right and turned out not to fit. Most businesses in the property sector have at least one of these.
Your competitors are winning business you should be getting
They are not always better. They are just more visible, more consistent, and better positioned in the places your clients look first.
THE IDEA THAT CHANGES HOW YOU THINK ABOUT MARKETING
Trust arrives before you do.
Your next client has already decided who they trust before they pick up the phone. They have searched. They have looked at what came up. They have read what it said and made a judgment about whether you are the kind of business they want to work with.
That decision happens before they contact you. Before you get the chance to explain what makes you different. Before the conversation even starts.
Winning in a tough market has little to do with being the best. It has everything to do with being the most familiar. The most trusted. The one they had already decided on before they picked up the phone.
Being visible at that moment is not about search engine rankings or social media algorithms. It is about being findable, credible, and consistent in the places your clients look, at the moment they start looking, before they have even decided they are ready.
That is what we build. Not a campaign. Not a one-off piece of content. A presence that works even when you are too busy to think about it.
FIVE SECTORS. ONE PHILOSOPHY.
We work with the independent businesses that drive the UK property market.
Every sector we work in is different. The clients, the language, the challenge, and the opportunity are not the same. What is the same is the approach: one partner, one postcode, real commitment to your growth.
LEAD SECTOR
Estate agents
You deliver a better service than you get credit for. You win business when you are in front of the right person, you convert it when you get the chance, and the clients you work with recommend you. The problem is not your service. The problem is that the version of your business that exists online does not reflect the business you actually run.
Your best-marketed competitors have budgets, teams, and brand recognition working for them before any individual agent lifts a finger. You do not have that yet. What you have is something money cannot buy: the ability to be genuinely local, genuinely personal, and genuinely better. What House of Marque does is make sure the right people can see that, before they have even decided they are ready to move.
Financial services
Your clients trust you with the biggest financial decision of their lives. Your marketing should reflect that from the first search they do.
Conveyancing
Conveyancing is chosen on trust and recommendation. We help you become the firm people find, remember and refer.
PropTech businesses
A great product does not sell itself. We build the go-to-market strategy that gets you in front of the right agents at the right time.
THE HOUSE OF SERVICES
We meet you at the floor you are standing on.
Some clients come to us needing someone to run their social media and nothing else right now. Some want a partner who helps them assess whether to open a new office, which portal package to keep, and how to position against a competitor moving into their patch. Most start somewhere in between and grow from there.
The house shows you what is available at every stage. You do not have to start at the bottom. You start where it makes sense for your business right now.
FLOOR 3
Own your market.
The right technology, the right compliance, the right competitive positioning. We sit alongside you for the big decisions, not just the marketing ones. For the business that wants a genuine partner at the table.
FLOOR 2
Take market share.
Every channel working together. Search visibility, content, social, and reporting that tells you what is actually driving results. Built to grow, not just to maintain.
FLOOR 1
Get the basics right.
Your content, your social media, your emails. Done properly, done consistently, without you having to think about it every week.
FOUNDATION
Find out what is actually going on.
Before you spend anything, we look at everything you have and tell you honestly what is working, what is not, and what to do first.
One client per postcode sector. Across every sector we work in. That is not a policy. It is how we make sure your success is our only agenda.
NOT OBSERVERS. INSIDERS.
We have worked inside the industry you are trying to win.
House of Marque is led by people who have held senior roles inside national franchise networks and built retained marketing services from the ground up. Not as observers looking in from the outside. As practitioners.
That matters because the property sector is not like other industries. The compliance landscape changes constantly. The relationship between agents, brokers, conveyancers and developers is something you learn over years, not from a brief. The language that lands with a principal is not the language that lands with a technology buyer.
We know the difference because we have lived it. That is what you get when you work with House of Marque that you will not get anywhere else.
One client per postcode sector
We work exclusively with one business per postcode sector. Your success is our only agenda.
Your marketing team
No ticketing systems. No queues. No 48-hour response windows. You pick up the phone. We answer it.
Strategy first, execution when you need it
We tell you what to do. Then we do it with you. You are never left with a document and no support to act on it.
Built for the sector, not adapted to it
Every piece of work reflects the compliance, language, and competitive dynamics of the UK property market.
THREE WAYS TO START.
Start wherever makes sense for where you are right now.
There is no wrong entry point. Some clients book a discovery call and sign within the week. Some start with the audit and take six months to decide. Some join the Marque Club and never leave. The right starting point is the one that fits your business today.
No spam. No automated phone system. Just us.
COMMON QUESTIONS