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Social Media and Content

Social media is the channel most agents are doing, and fewest are doing well. This category cuts through the noise - what to post, why it matters, how to build trust rather than just fill a feed, and how to use video without it taking over your week. Content strategy for agents who want their social presence to actually do something.

Estate agent holding smartphone on UK high street with blurred estate agent boards in background, overcast daylight

Which Social Media Platforms Should Estate Agents Use? The Honest Answer

Most guidance on social media platforms for estate agents tells you to be everywhere. That is the wrong answer for an independent agent with limited time. Here is how to choose the two platforms that will actually produce results.

House of Marque

7 min read

What Should Estate Agents Post on Social Media? A Framework That Produces Instructions

The question most independent agents ask about social media is what to post. The better question is what each post is trying to achieve. Here is the framework that connects social media content to instructions.

House of Marque

6 min read

Why Estate Agent Social Media Is Not Working for Most Independent Agents

Estate agent social media marketing is one of the most talked-about topics in independent agency and one of the least well understood. Most agents have a Facebook page. Most are posting something on Instagram. Most will tell you social media is important while privately wondering whether it is doing anything at all for their business. The problem is almost never the platforms. It is not the posting frequency, the time of day, or the quality of the photography. The problem is

House of Marque

6 min read