Social Media and Content

Most guidance on social media platforms for estate agents tells you to be everywhere. That is the wrong answer for an independent agent with limited time. Here is how to choose the two platforms that will actually produce results.

The question most independent agents ask about social media is what to post. The better question is what each post is trying to achieve. Here is the framework that connects social media content to instructions.

Estate agent social media marketing is one of the most talked-about topics in independent agency and one of the least well understood. Most agents have a Facebook page. Most are posting something on Instagram. Most will tell you social media is important while privately wondering whether it is doing anything at all for their business. The problem is almost never the platforms. It is not the posting frequency, the time of day, or the quality of the photography. The problem is