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Digital Visibility and Search
SEO, GEO, AEO and online visibility for property businesses. How to be found in Google search, AI-generated answers, and the places your clients look before they pick up the phone.
Mortgage Broker Online Presence: Why Referrals Check Before They Call
Most referred mortgage clients search a broker's name online before making contact. The research takes under three minutes. In that time, they assess Google reviews, the website, and LinkedIn to confirm the recommendation they received. If what they find does not match the quality they were promised, they call someone else. The broker never finds out.
Adam Graver
8 min read
Estate Agent Digital Marketing in 2026: What the Industry Reports Are Not Telling Independent Agents
GEO, AIO, short-form video, hyper-local content. The 2026 digital marketing agenda for estate agents is real. But the version being published is written for franchise networks. Here is what it looks like for an independent.
House of Marque
7 min read
Your Estate Agent Online Presence - What Vendors Find Before They Ever Call You
Most vendors have already decided whether to shortlist an agent before they make contact. That decision is made almost entirely on the basis of what they find online. This post walks through what your estate agent online presence is communicating right now and what to do if it is not saying the right things.
House of Marque
8 min read
How to Win More Instructions as an Independent Estate Agent - and What's Actually Driving the Gap
Independent estate agents aren't losing instructions because they can't afford to compete. They're losing because nobody has ever given them the infrastructure to compete properly. This post looks at what that gap actually looks like - and what closing it requires.
House of Marque
6 min read
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