<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[The House of Marque]]></title><description><![CDATA[Empowering Independent Agents to Thrive]]></description><link>https://www.houseofmarque.co.uk/marque-insight</link><generator>RSS for Node</generator><lastBuildDate>Sat, 11 Apr 2026 15:09:50 GMT</lastBuildDate><atom:link href="https://www.houseofmarque.co.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Which Social Media Platforms Should Estate Agents Use? The Honest Answer]]></title><description><![CDATA[Most guidance on social media platforms for estate agents tells you to be everywhere. That is the wrong answer for an independent agent with limited time. Here is how to choose the two platforms that will actually produce results.]]></description><link>https://www.houseofmarque.co.uk/post/which-social-media-platforms-should-estate-agents-use-the-honest-answer</link><guid isPermaLink="false">69d4b7e1d3def5a4fa2d357b</guid><category><![CDATA[Social Media and Content]]></category><pubDate>Tue, 07 Apr 2026 08:01:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/decddb_297ebaab2d124a6b92fb23a31e7a9405~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>House of Marque</dc:creator></item><item><title><![CDATA[Nationwide House Price Data March 2026: What Independent Estate Agents Need to Do Right Now]]></title><description><![CDATA[Annual house price growth picked up to 2.2% in March but Nationwide is already flagging that activity is likely to soften. Here is what the data means for independent agents and the five marketing moves that will define the next nine months.]]></description><link>https://www.houseofmarque.co.uk/post/nationwide-house-price-data-march-2026-what-independent-estate-agents-need-to-do-right-now</link><guid isPermaLink="false">69cc9fe8f7044e6cf7a475f4</guid><category><![CDATA[Market Intelligence]]></category><pubDate>Wed, 01 Apr 2026 04:35:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/decddb_3370409da06f46d0a4d2a3a76417c28a~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>House of Marque</dc:creator></item><item><title><![CDATA[Estate Agent Digital Marketing in 2026: What the Industry Reports Are Not Telling Independent Agents]]></title><description><![CDATA[GEO, AIO, short-form video, hyper-local content. The 2026 digital marketing agenda for estate agents is real. But the version being published is written for franchise networks. Here is what it looks like for an independent.]]></description><link>https://www.houseofmarque.co.uk/post/estate-agent-digital-marketing-in-2026-what-the-industry-reports-are-not-telling-independent-agents</link><guid isPermaLink="false">69cc9baf7d31fe550c65bc25</guid><category><![CDATA[Digital and Online Presence]]></category><pubDate>Wed, 01 Apr 2026 04:16:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/decddb_8b06303186a64210aca9b6896d9dd9f8~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>House of Marque</dc:creator></item><item><title><![CDATA[What Should Estate Agents Post on Social Media? A Framework That Produces Instructions]]></title><description><![CDATA[The question most independent agents ask about social media is what to post. The better question is what each post is trying to achieve. Here is the framework that connects social media content to instructions.]]></description><link>https://www.houseofmarque.co.uk/post/what-should-estate-agents-post-on-social-media-a-framework-that-produces-instructions</link><guid isPermaLink="false">69c96850495b613043541763</guid><category><![CDATA[Social Media and Content]]></category><pubDate>Sun, 29 Mar 2026 18:03:27 GMT</pubDate><dc:creator>House of Marque</dc:creator></item><item><title><![CDATA[Why Estate Agent Social Media Is Not Working for Most Independent Agents]]></title><description><![CDATA[Estate agent social media marketing is one of the most talked-about topics in independent agency and one of the least well understood. Most agents have a Facebook page. Most are posting something on Instagram. Most will tell you social media is important while privately wondering whether it is doing anything at all for their business. The problem is almost never the platforms. It is not the posting frequency, the time of day, or the quality of the photography. The problem is that most...]]></description><link>https://www.houseofmarque.co.uk/post/why-estate-agent-social-media-is-not-working-for-most-independent-agents</link><guid isPermaLink="false">69c9500c495b61304353e920</guid><category><![CDATA[Social Media and Content]]></category><pubDate>Sun, 29 Mar 2026 16:20:02 GMT</pubDate><dc:creator>House of Marque</dc:creator></item><item><title><![CDATA[The Affordability Data Is Out. Here Is How Independent Agents Should Be Using It]]></title><description><![CDATA[Most independent agents know affordability has improved. Far fewer are actively marketing that fact to the renters sitting in their patch who could be buyers. This piece covers how to close that gap, with a framework any agent can apply to their local market.]]></description><link>https://www.houseofmarque.co.uk/post/the-affordability-data-is-out-here-is-how-independent-agents-should-be-using-it</link><guid isPermaLink="false">69c13d6e69ed8cb882aa7082</guid><category><![CDATA[Instructions & Leads]]></category><pubDate>Mon, 23 Mar 2026 13:21:25 GMT</pubDate><dc:creator>House of Marque</dc:creator></item><item><title><![CDATA[Estate Agent Email Marketing - How to Turn a Neglected Database into a Pipeline of Instructions]]></title><description><![CDATA[Most estate agents have a database. Very few have an email marketing strategy to go with it. The gap between those two things is costing independent agents instructions every month from people who already know them, already trust them, and would already choose them if someone just stayed in touch.]]></description><link>https://www.houseofmarque.co.uk/post/estate-agent-email-marketing-how-to-turn-a-neglected-database-into-a-pipeline-of-instructions</link><guid isPermaLink="false">69bff93a0160b7de315102a8</guid><category><![CDATA[Email and Database]]></category><pubDate>Sun, 22 Mar 2026 14:18:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/decddb_30d70a7e4d6448349ff82c44dc46beae~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>House of Marque</dc:creator></item><item><title><![CDATA[How to Attract Landlords Using the Renters' Rights Act - What to Say, Where to Say It, and When]]></title><description><![CDATA[Parts one and two of this series established the opportunity and the strategy. Part three is about execution. Specific content ideas, email frameworks, social media angles, and conversation starters that letting agents can use right now to attract landlords using the Renters Rights Act as the foundation of their marketing.]]></description><link>https://www.houseofmarque.co.uk/post/how-to-attract-landlords-using-the-renters-rights-act-what-to-say-where-to-say-it-and-when</link><guid isPermaLink="false">69bff70b0160b7de3150fd21</guid><category><![CDATA[Legislation and Compliance]]></category><pubDate>Sun, 22 Mar 2026 14:09:16 GMT</pubDate><dc:creator>House of Marque</dc:creator></item><item><title><![CDATA[How to Build a Landlord Marketing Strategy Around the Renters' Rights Act]]></title><description><![CDATA[Knowing the Renters Rights Act is a marketing opportunity is one thing. Knowing how to build a landlord marketing strategy around it is another. This post covers which landlord audiences to target first, which channels to use, and what to say to each group to convert uncertainty into instructions.]]></description><link>https://www.houseofmarque.co.uk/post/how-to-build-a-landlord-marketing-strategy-around-the-renters-rights-act</link><guid isPermaLink="false">69bff5db6e2d8139248f6188</guid><category><![CDATA[Legislation and Compliance]]></category><pubDate>Sun, 22 Mar 2026 14:03:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/decddb_076545635dc244eba5f87b0793f2ca24~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>House of Marque</dc:creator></item><item><title><![CDATA[How the Renters Rights Act Is the Biggest Landlord Marketing Opportunity of 2026 and Most Letting Agents Are Missing It]]></title><description><![CDATA[Most letting agents are treating the Renters Rights Act as a problem to manage. The ones who will win landlords in 2026 are treating it as a marketing opportunity. This post explains the difference and why it matters more than any other shift in the lettings market right now.]]></description><link>https://www.houseofmarque.co.uk/post/renters-rights-act-letting-agent-marketing</link><guid isPermaLink="false">69bff4cb6e2d8139248f5f37</guid><category><![CDATA[Legislation and Compliance]]></category><pubDate>Sun, 22 Mar 2026 13:57:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/decddb_9df1da471a694726812bf084eb423b22~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>House of Marque</dc:creator></item><item><title><![CDATA[Your Estate Agent Online Presence - What Vendors Find Before They Ever Call You]]></title><description><![CDATA[Most vendors have already decided whether to shortlist an agent before they make contact. That decision is made almost entirely on the basis of what they find online. This post walks through what your estate agent online presence is communicating right now and what to do if it is not saying the right things.]]></description><link>https://www.houseofmarque.co.uk/post/estate-agent-online-presence</link><guid isPermaLink="false">69bfb7d96e2d8139248ec522</guid><category><![CDATA[Digital and Online Presence]]></category><pubDate>Sun, 22 Mar 2026 09:35:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/decddb_f2dd43acef2f4756b1e0e0c1dd46a981~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>House of Marque</dc:creator></item><item><title><![CDATA[The Best Marketing Channels for Estate Agents and the Order That Actually Matters]]></title><description><![CDATA[Most independent estate agents are using too many marketing channels inconsistently rather than fewer channels well. This post gives a clear priority framework for the best marketing channels for estate agents and the order that actually produces results.]]></description><link>https://www.houseofmarque.co.uk/post/best-marketing-channels-for-estate-agents</link><guid isPermaLink="false">69bfb6c460de372da577b806</guid><category><![CDATA[Strategy & Planning]]></category><pubDate>Sun, 22 Mar 2026 09:30:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/decddb_ad4375d13e7d481d89d7f4ac3ad9d83b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>House of Marque</dc:creator></item><item><title><![CDATA[Word of Mouth Estate Agent Marketing - Why Relying on It Is Costing You Instructions]]></title><description><![CDATA[Word of mouth is the most common answer independent estate agents give when asked how they win new business. It is also the most expensive marketing strategy in the industry. Not because it costs money. Because it costs instructions.]]></description><link>https://www.houseofmarque.co.uk/post/word-of-mouth-estate-agent-marketing</link><guid isPermaLink="false">69bfb5c560de372da577b526</guid><category><![CDATA[Strategy & Planning]]></category><pubDate>Sun, 22 Mar 2026 09:27:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/decddb_659ef0a98d124e438cadb32a743c1def~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>House of Marque</dc:creator></item><item><title><![CDATA[What a Strong Estate Agent Marketing Strategy Actually Looks Like From the Inside]]></title><description><![CDATA[The agents with the strongest marketing are not always the ones spending the most. They are the ones operating with a clear structure behind them. This post breaks down what a well-built estate agent marketing strategy actually looks like in practice and how to build one without a marketing department.]]></description><link>https://www.houseofmarque.co.uk/post/estate-agent-marketing-strategy</link><guid isPermaLink="false">69bfb4276e2d8139248ebb71</guid><category><![CDATA[Strategy & Planning]]></category><pubDate>Sun, 22 Mar 2026 09:22:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/decddb_30e54533a8074cdca29a0c5720b28d31~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>House of Marque</dc:creator></item><item><title><![CDATA[How to Win More Instructions as an Independent Estate Agent - and What's Actually Driving the Gap]]></title><description><![CDATA[Independent estate agents aren't losing instructions because they can't afford to compete. They're losing because nobody has ever given them the infrastructure to compete properly. This post looks at what that gap actually looks like - and what closing it requires.]]></description><link>https://www.houseofmarque.co.uk/post/how-to-win-more-instructions-as-an-independent-estate-agent</link><guid isPermaLink="false">69beb66ccf14a7a450cc6fbd</guid><category><![CDATA[Strategy & Planning]]></category><category><![CDATA[Digital and Online Presence]]></category><pubDate>Sat, 21 Mar 2026 15:17:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/decddb_9760071398454cd6be6aa7393b15d5b7~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>House of Marque</dc:creator></item></channel></rss>